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Mcdonalds India Supply Chain
McDonalds India Supply Chain:
The supply chain is a of the critical factors for the proper functioning of any business. And when we're talking about the fast food company McDonald's as the subject of study to expect a supply chain model of one of the highest precision. Is this the unprecedented supply chain structure, which not only ensures the timely delivery of raw materials and supplies to McDonalds, but you reduce your costs and maximize profitability along with maintaining the highest standards of product quality. The level of McDonald's commitment can be gauged by the fact that even before he established his first restaurant in the country that infuses Rs 400 crore to establish its mechanism delivery. McDonald initiative to create an efficient supply chain and display the state of the art technology, changed the entire Indian fast food industry and raised the performance standards to international levels.
As mentioned above, McDonald's had been working on its supply chain, even before it opened its first joint in the country. McDonald's, an international brand that is trying to make inroads into the country, has developed its Indian partners so that kept the company from the beginning. McDonald's success in India was achieved by recruiting all required products from within the country. To ensure this, McDonalds developed local companies that can provide the highest quality. Today, McDonalds India works with 38 different suppliers long-term support for several other restaurants just to meet their different needs of others. distribution centers McDonald's in India is in the following order: Noida and Kalamboli (Bombay) in 1996, Bangalore in 2004, and the last in Kolkata (2007). McDonald's entered into its first distribution agreement with Radha Krishna Foodland, part Radha Krishna group companies involved in food-related services. The association dates back to July 1993, when he studied the nuances of McDonald's operations and requirements for the Indian market. As distribution centers, the company responsible for procurement, quality inspection program, storage, inventory management, deliveries to the restaurants and data collection, recording and reporting. The value-added services, such as crushing of lettuce, re-packaging of promotional items since continued in the centers play a vital role in maintaining the integrity of products throughout the "cold chain '.
Cold Chain was one of the unique concepts of supply chain McDonalds in India, which had spent more than six years to get the system in place. This system was a real revolution, greatly benefiting the farmers at one end and allows customers in the sales counters retail products get the highest quality of food, absolutely fresh and great value. Through its unique cold chain, McDonald's has been able to both reduce the waste of its operation and to maintain freshness and nutritional value of raw and processed foods. This has involved the collection, storage, transport and retail sale of perishable food products, all under controlled temperature. The following list of suppliers, which build the main supply chain McDonald's, show how this "cold chain works and contributes to the efficiency of McDonalds.
Dynamix Dairy Industries (Provider Cheese)
Dynamix has brought immense benefits to farmers in Baramati, Maharashtra by creating a network of milk collection centers equipped with refrigerators in bulk. The easy access has allowed farmers to increase their income by finding a new market for surplus milk. The factory has:
- Fully automatic international standard processing facility.
- Ability to turn milk into cheese, butter or butter, skimmed milk powder, lactose, casein and whey protein and humanised baby food.
- Strict quality control measures and ongoing research and development
From farm two degrees Celsius in 90 minutes is the first step towards quality. For example, the R 262-crore Dynamix Dairy Industries, located in Baramati in Pune district of Maharashtra, manufactures cheese slices for McDonald's in 10 metric tons month. Dynamix has helped set up 15 bulk cooling centers throughout the district from which it purchases the milk. Each center cooling, which is equipped with modern measurement and test equipment and a cooling tank large, is nothing more than a few miles away from local dairy farms. A farmer may provide even milk twice a day on your bike and get a receipt printed on the spot, which also includes the quality of the milk delivered by him and by the content of fat, color and solids content. If the milk is of poor quality or adulterated, is rejected on the spot. A lot of milk may vary from one liter to 10 liters or more. Each batch is mixed in a large stainless steel cooler and refrigerated immediately to two degrees Celsius to stop bacterial growth and preserve freshness. From this point, until that just before the burger is actually served in a McDonald's restaurant hundreds of miles away, the temperature may increase. When refrigerated milk comes to Dynamix in Baramati plant, milk tankers every one is fully tested and rejected if they are of low quality, adulterated or contaminated. The laboratory sophisticated tests can check the fat content, with an accuracy of 0.1 percent. It can even detect traces of pesticides or antibiotics given to cows. This immediate feedback and rejection of all the cargo ship requires farmers to follow best practices in animal husbandry, proper use feeds, cut down on the indiscriminate use of pesticides and veterinary drugs and completely stop the slightest attempt to tamper.
Trikaya Agriculture (Iceberg Lettuce Provider):
The application of advanced agricultural practices has allowed for successful Trikaya specialty crops as iceberg lettuce, special herbs and many oriental vegetables. Farm infrastructure features:
- A specialist nursery with a team of experts agricultural.
- Drip and sprinkler irrigation farm raised beds with fertilizer blending plant.
- Pre-cooling chamber and a large cold room for harvesting.
- Refrigerated truck for transport.
Trikaya Agriculture, a major iceberg lettuce suppliers to McDonald's India is a company so that is an intrinsic part of the cold chain. Exposure to best practices agricultural management and exchange of advanced agricultural technology by McDonald's has become acutely aware of Agriculture Trikaya delivery of their products with the highest care and quality. Initially lettuce could only be grown during the winter months, but with the experience of McDonald's in the area of agriculture, farms Trikaya in Talegaon, Maharashtra, is now able to grow this crop throughout the year. McDonald's has assisted in the selection of high quality seeds, the farms exposed to the drip irrigation technology, and helped develop a transport refrigeration system that allows small business agriculture in Maharashtra lettuce to provide high-quality fresh and local urban thousands of McDonald's of miles away. Post harvest facilities in Trikaya include cold chain consisting of a pre-cooling room to remove field heat, cold storage and reefer large for transport, where the temperature and relative humidity of the crop is maintained between 1 º C and 4 º C and 95% respectively. The vegetables are moved to the pre-cooling room in the first half harvest time. The pre-cooling room ensures rapid vacuum cooling to 2 ° C for 90 minutes. Packaging plants, pre-cooling and cold room found on the farm, ensuring no delay between harvest, pre-cooling, packaging and cold storage. With this cold chain infrastructure in place, Trikaya Agriculture also has a plan to export this high quality product to other international markets, especially for McDonald's Middle East and Asia-Pacific operations. McDonald's experience in packaging, handling and long-range transport Trikaya has helped make test shipments to the Gulf with success. Besides export, McDonald's assistance has allowed Trikaya agriculture to supply the crop to a number of luxury hotels, clubs, flight kitchens and offshore catering companies across India.
Vista Processed Foods Pvt. Ltd. (Provider of Chicken and Vegetable range of products including fruit Feet)
A joint venture with OSI Industries Inc., USA, McDonald's Mexico SA de. Vista SA Ltd. and processed foods. Ltd., produces a range of chicken frozen foods of plant origin. A world-class infrastructure at its plant in Taloja, Maharashtra, has:
- Separate processing lines chicken and vegetable foods.
- Ability to produce frozen foods at temperatures as low as -35 degree Cel total maintain freshness.
- The rules, procedures and support services.
Vista SA of processed foods. Ltd., providers of McDonald's for chicken and the range of plant products is another major player in the cold chain. Technical and financial support provided by OSI Industries Inc., USA and McDonald's India Limited Vista have enabled the creation world-class infrastructure and support services. This includes refrigeration high technology for the manufacture of frozen foods at temperatures as low as – 35 ° C. This is vital to ensure that frozen food that retains the freshness for a long time and "cold chain" is maintained. Frozen product is immediately moved to cold storage rooms. With continued assistance from international partners, Vista has installed high-tech equipment so for chicken and vegetable processing lines, which reflect the latest food technology processing technology (boning, blending, coating formed, frying and freezing). For the range of plants, mixers and blenders last plant are in operation. Also, maintaining the sensitivity into account cultural, both processing lines are quite segregated and maximum care is taken to ensure that plant products are not mixed with non-vegetarian products. Now, in Vista, a wide range of nutritious frozen chicken and vegetable products available. Ongoing R & D, both locally and in the parent companies, labor towards innovation in taste, nutritional value and convenience. These products, in addition to being supplied to McDonald's, also offered to institutions such as hotels with stars, hospitals, project sites, caterers, canteens, schools and colleges, restaurants, food service establishments and shops coffee. Today, the production of an improved quality of frozen foods that are nutritious, cool has made Vista Processed Foods Pvt. Ltd. a name to consider in industry.
Radhakrishna Foodland (Distribution Centers in Delhi and Mumbai)
An integral part of the Radhakrishna Group, Foodland specializes in handling large volumes, providing the full range of services including procurement, quality inspection, storage, management inventory, delivery, data collection, recording and reporting. Outstanding strengths are:
- One stop shop for all distribution services management.
- Dry and cold storage for storing and transporting perishable products at temperatures up to -22 degree Cel
- Effective process control for the cost of minimum distribution.
McDonald's networks through supply Radhakrishna Foodland, which operates distribution centers (DCs) from McDonald's restaurants in Mumbai and New Delhi. Developing countries have concentrated all their resources to meet the expectations of McDonald's' Cold, Clean, and delivery on time and plays an important role in maintaining the integrity of the products the entire "cold chain. They range from the liquid products from Punjab to lettuce from Pune, the DC receives articles from around the country. These items are stored in rooms with different temperature zones and are finally sent to McDonald's restaurants in accordance with their needs. The company got so cold and dry storage facilities with capacity to store products up to -22 º C, as well as delivery trucks to transport products at temperatures ranging from ambient temperature of the frozen state.
Amrit Foods (provider of long life UHT milk and dairy frozen desserts)
Amrit Food, an ISO 9000 company, manufactures popular brands –
Gagan milk and ghee Nandan at its factory at Ghaziabad, Uttar Pradesh.
The factory has:
- machinery of the state of the art fully automatic requiring no human contact with the product, hygiene total.
- The installed capacity of 6000 liters / h for the production homogenized UHT (Ultra High Temperature) milk and processed dairy products.
- Strict quality control with the support of a fully equipped quality control laboratory.
All suppliers comply with government regulations in Indian food, health and hygiene, while still maintaining recognized standards of McDonald's. As the ingredients are moved from farms to processing plants for the restaurant, McDonald's Quality Inspection Program (PER) carried out quality controls more than 20 different points on the cold chain system. Creation of the cold chain has also reduced operating waste
Hazard Analysis and Critical Control Points (HACCP) is a systematic approach to food safety that emphasizes prevention within their facilities and restaurants suppliers rather than through screening inspection of the disease or the presence of microbiological data. Based on HACCP guidelines, control points and critical control point for all major McDonald's food processing plants and restaurants in India have been identified. The limits are established for those followed by monitoring, recording and correct any anomalies. Verification HACCP is performed at least twice a year and a certificate.
The relationship between McDonald's and its Indian suppliers is mutually beneficial. McDonald's expands in India, the supplier has the opportunity to expand their business, access to the latest in food technology, exposure to agricultural practices advanced the ability to grow or export. There are many cases of local suppliers operating in smaller cities have benefited from its association with McDonald's India.
About the Author
AMIT SINGH BISHT
B.E. , MBA IBS HYDERABAD (PURSUING)
bishtsinghamit@gmail.com
09705858331
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